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Better financial information for better business decisions.
Reliable accounting, forecasting, and financial guidance for founder led companies, delivered with flexible senior support.
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Reliable accounting, forecasting, and financial guidance for founder led companies, delivered with flexible senior support.
Know what changed, why it changed, how it affects cash, and what deserves attention next. Straight Up Numbers brings enterprise level financial discipline to growing businesses through practical, flexible support.
Accounting cleanup and catch up
Close management and reconciliations
Accounts payable and receivable oversight
Dependable financial reporting
13 week cash flow forecasting
Budgets and scenario models
Management reporting and KPI analysis
Variance analysis and clear decision support
Fractional CFO support
Process improvement and automation
Finance system implementation
Strategic analysis and practical guidance

Travis Johnston brings more than 15 years of accounting, forecasting, reporting, and finance operations experience across public companies and growing businesses. His background includes financial planning and analysis, close and reporting processes, cash flow management, system implementations, and operational improvement.
He founded Straight Up Numbers to give founder led companies access to the same financial discipline and decision support larger organizations rely on, delivered in a practical and flexible way.
Tell us what you are trying to solve. We can meet virtually or in person by appointment.
Serving Orange County, San Diego, and LA — Virtual Support Globally
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